When I was jotting down some potential online shopping sites to review I was a bit unsure if I should bother with asos.com. I mean, everyone knows ASOS, right?
It seems I was so caught up trying to discover the next online shopping mecca I forgot the KISS policy: Keep It Simple Stupid!
A quick survey with the girls in the office reaffirmed my need to start with the basics. 68% of women on the floor had never bought from ASOS, and surprisingly, a whopping 50% didn’t even know it existed!
Oh. Em. Gee.
Even George Dubya is perplexed
NAVIGATION & RANGE
With a super easy to manipulate site, you just type in the URL and BAM! You’re in the thick of the action.
However, if you’re anything like me, the action gets a bit too thick sometimes and you find yourself wading through 26 pages of quicksand in the form of the WOMEN>SALE>DRESSES tab and get bored quickly. That’s why it helps to know what you are looking for.
In saying that, the variety is amazeballs. What other site can you name that offers such a vast array of high street to high(er) end brands? The site covers everything from ASOS brand to Alice McCall, American Apparel to Antipodium. Love!
The range is endless, the trend factor and stock cycles are high, and they cater to – in my opinion anyway – women of all shapes, sizes, ages and work Xmas party themes…
Aloha! The lovely Angela (Middle) and myself (Right) rocking our ASOS finds
Worth a mention is their maternity section. If you’re a mum-to-be and still want to be on trend I’d suggest you take a look. As well as offering a wide range of maternity fash brands, ASOS brand quite often repeat the same garment in petite, normal and maternity ranges, as I found out the hard way, see below:
UK Pregnancy & Birth Mag April 2012. Check the pants in the bottom right…
…Yep! The same!
I’ve found bras and swimwear, evening dresses, winter coats, jewellery, funky Vivienne Westwood flats, even some questionable electric blue, high-waisted, microfibre pants. But probably my fave purchase to date is a beautifully constructed Urban Code branded leather jacket that is so deliciously timeless and cool.
Well! You’d be hard pressed to not find a bargs on this site. So good are the bargains, in fact, that asos.com got a write up in Australian Money Magazine’s ‘Web Find’ section in their September 2012 issue.
Okay, so I had a lot to do with that. I am the “Girlfriend” mentioned in the article and that was MY leather jacket that made web find of the month.
I have to say, I was chuffed enough to receive the accolade, but I went from excited to catatonic when I discovered the author (the fabulous Emi Berry) had likened me to ultimate rock chick and bad ass, Suzi Quatro!
But I digress…
Signing up to their mailing list will help you get to the front of the queue, as they often have flash sales for short periods of time, e.g 60% off leather for 48 hours. There are always further reductions on sale stock, new markdowns, the ASOS outlet and special codes delivered direct to your email inbox for customers.
ASOS is home to over 800 brands, and every fit is different. They have a handy size guide next to each item that I strongly recommend you use. Look carefully to see if the garment sizes are in UK or Aussie sizing and use the measurements to make sure it will fit you.
SHIPPING & RETURNS
FREE. Worldwide (Wha?)
That’s all I need to say, really isn’t it? That is, If you’re prepared to wait a week and a half for your clothes to arrive at your doorstep.
And who isn’t these days?
ASOS are excellent at keeping in touch, and will generally do a same-day dispatch, which means by the 7th day you’ll have your hot little hands on your purchase. These parcels are tracked and I’ve never had a problem with them.
If you can’t wait, there’s a 2 days express shipping option for just $10. I choose this if I need something for an occasion. You can get free express shipping If you spend over $125 and enter the code AUEXPRESS at the checkout.
If for some reason you are unhappy with your purchase once it arrives, you can fill in the simple returns form, state your reason and send the garments back within 28 days. You foot the bill to return the parcel, but the fantastic guys at ASOS have a customer returns centre in Chullora, NSW which means you save a bit of dosh on international postage.
I love ASOS, and I know I promised high-end (Stay tuned for my next installment!!) but I have to pay me dues. If you don’t do a lot of online shopping, this is a great place to start. Shoes, bags, lingerie, accessories, beauty and Men’s – this is your one stop online shop. The customer service is excellent, website seamless and the range is just so hot right now.
So, what are you waiting for?